OVER TENACITY
Commercial work is hard enough
already.
Let’s not make it
more complicated than it needs to be.
We help commercial organizations organize a simple commercial process focused on creating value for their most important customers.
OUR BELIEF
Money flows
towards value.
Customers choose suppliers who deliver on their expectations. Meeting expectations is hygiene. Only then do doors open to growth, long-term collaboration and true partnership.
Customer perspective
We make visible how decision-makers really see you.
Simplicity
As simple as possible. Complexity requires energy. That energy is better used to create value.
Organized for success
You are organized for success, or you keep correcting afterwards.
OUR TEAM
People with experience in commercial leadership, operations and customer organizations.
We combine practical experience, customer insight and change expertise to help organizations move forward.
Joost Meijlink
Tenacity partner Netherlands
Former commercial director at IBM and Canon Business Services
Ronald Luijckx
Tenacity partner Netherlands
Former COO at Webhelp and operations director at Start People
LEARNING FROM CUSTOMERS FOR OVER 35 YEARS
Our origins
in customer insight.
Tenacity was originally an American company, founded in 1986. Much of our knowledge, tools and ways of working were developed through thousands of interviews with our clients’ customers. That practical experience remains the foundation of what we do.
Since
1986
—
1. Understand
Gather external and internal perspectives.
2. Design
The simplest solution that works.
3. Organize
Ensure the organization supports the new behavior.
4. Embed and implement
First prepare the organization. Then implement.
5. Learn and improve
Look again, learn and complete the cycle.
SHALL WE TALK?
English 
Dutch 