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The best commercial way of working
for creating clients for life.

For maximum grip, insight and predictability

4 essential tasks, excellently executed = maximum results

To profitably grow your company

Your commercial approach need not lead to headaches. Do you recognise these?

We are missing cross- and up-sell opportunities
They only let us speak with purchasing
Everyone is very busy, but with what exactly?
I have too little insight into the status with customers
Clients sometimes make decisions that surprise us

Tenacity is an international consulting organisation operating on six continents. For over 35 years, we have been guiding our clients to commercial excellence. From sales, to account management, to customer success management, to bid management. The guiding principles behind our pragmatic solutions are innovative yet logical.
We help organizations by introducing 'common sense' and making it 'common practice'.

You want sustainable growth and a grip on execution, but which action has the fastest results?

Improvement begins with insight. The combined approach of a friction audit and fresh eyes reviews is a great starting point for change.

Meet the Team

Tenacity consultants know how to retain clients for life.

Together, we choose the most successful course of action, ready to implement.

Structure, overview and a clear way of working for your team. Success is not accidental, but the result of excellent execution. Tenacity's specialists help make your organization proactive, and we've been doing that for nearly 40 years.

Begin learning today how to apply our guiding principles and best practices for retaining and expanding your strategic clients.

Step 1 : What is the challenge?

An honest conversation, a friction audit and a Fresh Eyes Review. These are the tools we can use to identify your challenge. Consensus on the challenge makes choosing the best solution easier.

Step 2 : Implement, train and coach

Together, we implement those elements from Clients for Life or Value Based Partnerships that best fit your challenge. We then train and coach your organization.

Step 3 : Embedding and securing

The success of any transformation hinges on properly embedding change. This management process ensures that there is a cadence. Work together, monitor together and provide ongoing coaching to embrace the new way of working.

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Tenacity client reviews

An external analysis was a perfect starting point for changing our way of working

Tenacity consultants and trainers know what doing looks like, pragmatically and with humor.

Our clients agree that we perform essential tasks excellently. We are now much more of a business partner for them.

You can lose customers while having high customer satisfaction. Clients for Life gives the word 'value' a whole new meaning. Now I look at the relationship from the perspective of what relevant added value you can provide from your organization instead of from your product or service. This means that I shape the relationship with my customers in a different way. Very inspiring.

If you think it's all about customer satisfaction, you're in for a surprise. Tenacity shows how your key accounts view your organization and provides guidance on how you can lead your organization to higher customer retention.

Clients for Life helps achieve our goal: 100% of our clients choose Start People every time based on the value they experience in the collaboration. Do you have the same ambition? Then I highly recommend this book. Then you can also read why we believe this goal starts with consciously choosing customers who are a good fit for us.

Tenacity has helped us with a strategy to remain relevant to our customers over the long term. The Account Plan Canvas is a great instrument in this regard.

The best commercial way of working
for creating clients for life.

For maximum grip, insight and predictability

4 essential tasks, excellently executed = maximum results

To profitably grow your company

Your commercial approach need not lead to headaches. Do you recognise these?

You want sustainable growth and a grip on execution, but which action has the fastest results?

Meet the Team

Together, we choose the most successful course of action, ready to implement.

Tenacity client reviews

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The best commercial way of workingfor creating clients for life.

For maximum grip, insight and predictability

4 essential tasks, excellently executed = maximum results

To profitably grow your company

Your commercial approach need not lead to headaches. Do you recognise these?

You want sustainable growth and a grip on execution, but which action has the fastest results?

Meet the Team

Together, we choose the most successful course of action, ready to implement.

Tenacity client reviews

Navigation

Address

The best commercial way of working
for creating clients for life.