“One man's magic is another man's engineering”

Methods in account management

Successful methods, can be implemented immediately

You want structure, overview and a clear working method for your team. Success is not accidental, but the result of best practice. Our working methods provide that structure and make account managers proactive.

You have control over what happens, even if you are not there.

Choose a method with proven results. Your team will quickly embrace it and you have the assurance that your team is doing the right things with great effectiveness. That gives you peace of mind.

Method, not just a way of thinking

Our working methods (Clients for Life and Value Based Partnerships) are unique. They organize not only the why and the what, but also how to do something. That makes them unique. This operational instructions make the difference between a method and a way of thinking. A framework that only describes What and Why you should do something is insufficiently effective. That provides direction, but does not help account managers with excellent execution. This does not create consistently high results. About your team structured, effective and independent to work, you provide them with the best way to carry out the most important tasks.

We have been developing genuine products for more than 35 years best practices for account managers and we bring these together into working methods for service providers that can be implemented immediately.

Value Based Partnerships

Value Based Partnerships is one compact and method that can be implemented immediately for account management teams. 

With this process, account managers independently develop valuable and long-term partnerships with customers.

Teams immediately reach a higher level and managers get much more time for their own strategic tasks.

Clients for Life®

Clients for Life is the best practice worldwide to retain strategically important customers for life. It is a working method that creates a culture in which everyone 100% is focused on keeping the customers you worked so hard to get.

Various customers use this process tens of millions more profits, every year. The Clients for Life process regulates the role of management, sales, account management and operations to achieve this. It is an organizational process for profitable growth.

Shall we talk? We are happy to tell you more.

Develop yourself or buy best practice?

A method is effective when it forms a system of strategy, instructions for implementation and a management process. All elements of a system need and require each other.

Developing a working method can be quite a task. It takes time and energy and must meet all kinds of conditions to be effective. Implementing a best practice is often a better option. Take a look at the page about organizing account management.

If you would like to know more about developing a working method and what requirements it must meet to be effective, take a look at the page about organizing account management.

Account plans that do work

Making account plans work is sometimes an isolated question that customers have for us. Especially because we have developed an account plan that account managers like to work with and that is something that managers want.

Organizations that really and intensively use the account plan have an average of 30% more results from their existing customers. 

Learn more about our working methods in 3 steps

What our customers say...

Johan StellingerwerfManaging Director Sodexo Altys
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You can lose customers while having high customer satisfaction. Clients for Life gives the word 'value' a whole new meaning. Now I look at the relationship from the perspective of what relevant added value you can provide from your organization instead of from your product or service. This means that I shape the relationship with my customers in a different way. Very inspiring.
André MeijerGeneral Manager Volkerwessel Telecom
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If you think it's all about customer satisfaction, you're in for a surprise. Tenacity shows how your key accounts view your organization and provides guidance on how you can lead your organization to higher customer retention.
René NijkampGeneral manager Sales & Industry Management Start People
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Clients for Life helps achieve our goal: 100% of our clients choose Start People every time based on the value they experience in the collaboration. Do you have the same ambition? Then I highly recommend this book. Then you can also read why we believe this goal starts with consciously choosing customers who are a good fit for us.
Michiel HillebrandChief Operating Officer Leviy
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Tenacity has helped us with a strategy to remain relevant to our customers over the long term. The Account Plan Canvas is a great instrument in this regard.