Account management results

There is an effective method for every result.

Customers make all the decisions

Customers decide whether they become a customer, remain a customer, want to do more business, etc. Customers make all decisions regarding our results. They do this based on the value they experience and expect. Only we can achieve our results influence by value to deliver and the account manager is the value director. Because what is valuable is different for every customer.

Which result would you like to improve?

Become more relevant and build partnerships

Partnerships are based on relevant value for the customer. Not the basic value of your product or services, they can get that anywhere. But the business value of your commitment to their success. The more value, the less redeemable you are. You need a working method that allows your entire team to be successful in this.

Profit, turnover and share of wallet

Organizations with a structured working method achieve 30% better results from their existing customers. A working method must not only provide structure, but also a strategy that leads to customers who are happy to do more business with you. Whatever your goals, achieving them must be an organizational competency.

Customer retention, NPS and satisfaction

More than €23 billion in revenue is protected by Tenacity's Clients for Life® process. It was developed with more of one thought in mind: keeping the customers you can't afford to lose. Clients for Life is not just a philosophy, but a process with detailed steps.

Shall we talk? We are happy to tell you more.

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What our customers say...

Johan StellingerwerfManaging Director Sodexo Altys
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You can lose customers while having high customer satisfaction. Clients for Life gives the word 'value' a whole new meaning. Now I look at the relationship from the perspective of what relevant added value you can provide from your organization instead of from your product or service. This means that I shape the relationship with my customers in a different way. Very inspiring.
André MeijerGeneral Manager Volkerwessel Telecom
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If you think it's all about customer satisfaction, you're in for a surprise. Tenacity shows how your key accounts view your organization and provides guidance on how you can lead your organization to higher customer retention.
René NijkampGeneral manager Sales & Industry Management Start People
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Clients for Life helps achieve our goal: 100% of our clients choose Start People every time based on the value they experience in the collaboration. Do you have the same ambition? Then I highly recommend this book. Then you can also read why we believe this goal starts with consciously choosing customers who are a good fit for us.
Michiel HillebrandChief Operating Officer Leviy
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Tenacity has helped us with a strategy to remain relevant to our customers over the long term. The Account Plan Canvas is a great instrument in this regard.