Clients for Life®

The process for profitable customers for life

Method to be implemented immediately. Proven high profitable growth.

Organizational competence

Achieve structural results such as: contract profitabilitycustomer retention and value for customers, should be an organizational competency and not dependent on individuals.

The Clients for Life® process includes all instruments that an organization needs to manage strategically important contracts. From making strategic commercial choices to operational instructions for the daily management of accounts.

What is Clients for Life?

Clients for Life is a unique account management process. It has been specifically developed to manage large service contracts AND all components are detailed with tools and manuals.

In order for an organization to act effectively on a structural basis, best practices are needed for the essential tasks. And that's exactly right now the unique to Clients for Life, it gives your team the tools HOW to perform this.

Would you like to put it to the test? Let us do some reviews on lost customers and/or lost deals. We will immediately show you what can be improved.

Some Clients for Life components

Right Clients Right Terms workshop

Stakeholder analysis and transition protocol

Customer workshops by account managers

FreshEyes Reviews

Team Account Retention Planning

Hire Tenacity or get your own license

Major customers are the heart of your organization. You simply can't afford to lose even one. That is why you set up the account management organization mutual maximum value: for the customer and for your organization.

The Clients for Life process is the best practice for service providers. Even the largest companies in the world indicate that they could never have imagined how much better things could be done. Clients for Life includes an account management process and the tools to continuously improve outcomes. 

There is a choice to bring the entire process in-house with a license or to hire Tenacity for incidental support for large customers. A workshop that will strengthen the relationship with every customer is the 'Expectations Session'. A workshop with all decision makers at the customer about the expectations in the collaboration. It brings the collaboration to one absolute partnership. Ask us about it.

Method, not just a way of thinking

Our working methods (Clients for Life and Value Based Partnerships) are unique. They organize not only the why and the what, but also how to do something. That makes them unique. This operational instructions make the difference between a method and a way of thinking. A framework that only describes What and Why you should do something is insufficiently effective. That provides direction, but does not help account managers with excellent execution. This does not create consistently high results. About your team structured, effective and independent to work, you provide them with the best way to carry out the most important tasks.

We have been developing genuine products for more than 35 years best practices for account managers and we bring these together into working methods for service providers that can be implemented immediately.

The results

Shall we talk? We are happy to tell you more.

Or order these books

What your customers don't tell you....

These books introduce you to the philosophy and tools of the Clients for Life® client retention process, which leading organizations in the managed services world use to manage and protect their strategic accounts against competition. Pragmatic, structured and proven effective. 

Functional Pathways


Specialty Care

FreshEyes Reviews

We start every collaboration by getting into the heads and hearts of your customers.

We continue with the outcome of these interviews your organization at both strategic and account level moving.

It doesn't matter whether you agree with the insights shared by the customer, because future decisions are made based on his perception and not yours.

FreshEyes Reviews are not for small customers, but for those customers you can't afford to lose. We've been doing this for 35 years and there's no better instrument to tell you exactly how you are doing and where you can expand and improve!

What our customers say...

Johan StellingerwerfManaging Director Sodexo Altys
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You can lose customers while having high customer satisfaction. Clients for Life gives the word 'value' a whole new meaning. Now I look at the relationship from the perspective of what relevant added value you can provide from your organization instead of from your product or service. This means that I shape the relationship with my customers in a different way. Very inspiring.
André MeijerGeneral Manager Volkerwessel Telecom
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If you think it's all about customer satisfaction, you're in for a surprise. Tenacity shows how your key accounts view your organization and provides guidance on how you can lead your organization to higher customer retention.
René NijkampGeneral manager Sales & Industry Management Start People
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Clients for Life helps achieve our goal: 100% of our clients choose Start People every time based on the value they experience in the collaboration. Do you have the same ambition? Then I highly recommend this book. Then you can also read why we believe this goal starts with consciously choosing customers who are a good fit for us.
Michiel HillebrandChief Operating Officer Leviy
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Tenacity has helped us with a strategy to remain relevant to our customers over the long term. The Account Plan Canvas is a great instrument in this regard.