About Tenacity
"It's all about value"
Our belief
Commerce is already difficult. Let's not make it complicated either.
There are only a handful of commercial tasks to achieve a good result. You have to organize this well and ensure that your people can perform those tasks excellently.
A good commercial process is clear, logical and focused on creating value for customers.
Nothing more nothing less. You can set up such an organization. And faster than you think. We are your guide.
Mission
'An excellent commercial organization for you.'
Customers have expectations and they only want one thing from your organization; that their expectations are met. You do that? Then they experience value. Don't you do that? Then they go and spend their money elsewhere.
We are your guide in directing and organizing a working method that provides perfect insight into expectations and helps to realize them.
The best practices that we have developed in practice over the past 35 years have more than proven their effectiveness. Why would you let your people follow a less effective method?
Commerce can be done without stress, unpleasant surprises, escalations and other misery.
Our team
Martijn Rozendaal
Founder and managing partner Tenacity Europe
martijn@tenacity.nl
+31 6 5436 4040
Marco Reijntjens
Founder and managing partner Tenacity Europe
marco@tenacity.nl
+31 6 5162 3518
Joost Meijlink
Tenacity partner Netherlands, previously Commercial Director IBM and Canon Business Services
joost@tenacity.nl
+31 6 5264 9834
Ronald Luijckx
Tenacity partner Netherlands, previously COO Webhelp and Operational Director Start People
ronald@tenacity.nl
+31 6 2242 2333
Shall we talk? We are happy to tell you more.
Our services
History
Tenacity is originally an American company. Tenacity means “tenacity”. This name reflects exactly what Tenacity was founded in 1986 for, namely helping managed service companies retain their largest customers. All insights, tools and methods that we implement for our clients all originate from the source: customers. From day one, Tenacity interviews decision makers at managed service customers about their reasons for choosing or firing their suppliers.
Now, more than 35 years and thousands of interviews later, our services have become much broader. We develop excellent account management processes for and with our clients. This creates control for managers and success for account managers. This results in profitable customers for life and profitable growth for our clients.
What the customers of all our clients worldwide say is still the source of our knowledge for developing products and services. Let's get acquainted, we are happy to share our experiences.
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