Value Based Partnerships

A particularly successful method for account management teams.

Business result

Management result

Can be implemented immediately.

What is Value Based Partnerships?

Value Based Partnerships is one compact process that focuses on what account managers need to do to successful to be.

By compact we mean that the process consists of no more, but also no less, than those things that are absolutely necessary. In 35 years we have been working with our customers here the absolute best practices developed. The process is effective and the instruments are very pleasant to work with.

By compact we also mean that your team is already there inside 6 months can work together successfully!

Why does it work?

Because you as a business partner not longer interchangeable are!

You are interchangeable when a customer experiences the same value as everyone else. And vice versa; a customer wants to enter into a partnership themselves when the decision makers value experienced that they don't think they can get anywhere else.

Account managers are often mainly focused on... operation oriented. As a result, the value that the customer experiences remains at a basic level. But the customer can get that anywhere.

By implementing Value Based Partnerships your team spends more time about those things that are real ensure results:

Relationships develop on it correct level and make sure you relevant value delivers for these stakeholders.

The parts

One process with only four steps. But every step is designed for optimal ease of use and maximum effectiveness. It is a process that is valuable for everyone. For the account manager, the manager and the customer.

– A visual one stakeholder analysis

– An effective protocol for customer conversations about strategic value

– A visual account plan on one page

– A fixed process for the manager to monitor and control coaching

Value Based Partnerships is an easy-to-implement process with best practices for every step.

As a manager you do what is expected of you; you lead the organization to one fixed working method with visible results

Implementation for one team

Up to 10 account managers

In 6 months the process has been implemented, your team is trained and enthusiastic and the first results are visible.

We not only train, we also take on the roles of project manager, coach and consultant. When the process has been implemented, your team will function at the right level and as a manager you can coach very specifically process and content, so that you are needed much less by the customer himself.

€ 24.500,-

Return on investment

Because we have optimized this process for years, it is a matter of plug&play;. This keeps costs low and results high. For less than 25 thousand euros, your entire team works at the right level and your organization is able to continue Value Based Partnerships independently. That already deserves it back within a year in results and then pays off for many years. This amount includes all preparation, materials, use of instruments, training and all other hours. For this amount you have your account management optimally organised with best practices and the latest insights!

Shall we talk? We are happy to tell you more.

Schedule a free demo and ask any questions you may have.

Or order these books

What your customers don't tell you....

These books introduce you to the philosophy and tools of the Clients for Life® client retention process, which leading organizations in the managed services world use to manage and protect their strategic accounts against competition. Pragmatic, structured and proven effective. 

Functional Pathways


Specialty Care

FreshEyes Reviews

We start every collaboration by getting into the heads and hearts of your customers.

We continue with the outcome of these interviews your organization at both strategic and account level moving.

It doesn't matter whether you agree with the insights shared by the customer, because future decisions are made based on his perception and not yours.

FreshEyes Reviews are not for small customers, but for those customers you can't afford to lose. We've been doing this for 35 years and there's no better instrument to tell you exactly how you are doing and where you can expand and improve!

What our customers say...

Johan StellingerwerfManaging Director Sodexo Altys
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You can lose customers while having high customer satisfaction. Clients for Life gives the word 'value' a whole new meaning. Now I look at the relationship from the perspective of what relevant added value you can provide from your organization instead of from your product or service. This means that I shape the relationship with my customers in a different way. Very inspiring.
André MeijerGeneral Manager Volkerwessel Telecom
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If you think it's all about customer satisfaction, you're in for a surprise. Tenacity shows how your key accounts view your organization and provides guidance on how you can lead your organization to higher customer retention.
René NijkampGeneral manager Sales & Industry Management Start People
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Clients for Life helps achieve our goal: 100% of our clients choose Start People every time based on the value they experience in the collaboration. Do you have the same ambition? Then I highly recommend this book. Then you can also read why we believe this goal starts with consciously choosing customers who are a good fit for us.
Michiel HillebrandChief Operating Officer Leviy
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Tenacity has helped us with a strategy to remain relevant to our customers over the long term. The Account Plan Canvas is a great instrument in this regard.