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About Tenacity

"It's all about value"

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Our belief

Commercie is al moeilijk genoeg. Laten we het dan niet ook nog ingewikkeld maken.

Er zijn maar een handvol commerciële taken nodig om tot een goed resultaat te komen. Die moet je goed organiseren en zorgen dat je mensen die taken excellent kunnen uitvoeren.

A good commercial process is clear, logical and focused on creating value for customers.

Niet meer, niet minder. Jij kunt zo’n organisatie creëren. En misschien wel sneller dan je denkt. Wij zijn je gids.

Mission

'An excellent commercial organization for you.'

Customers have expectations and they only want one thing from your organization; that their expectations are met. You do that? Then they experience value. Don't you do that? Then they go and spend their money elsewhere.

We zijn je gids bij het inrichten, organiseren en borgen van een werkwijze die perfect zicht geeft op verwachtingen en deze helpt realiseren.

The best practices that we have developed in practice over the past 35 years have more than proven their effectiveness. Why would you let your people follow a less effective method?

Commerce can be done without stress, unpleasant surprises, escalations and other misery.

Our team

Martijn Rozendaal

Founder and managing partner Tenacity Europe

martijn@tenacity.nl
+31 6 5436 4040

Marco Reijntjens

Founder and managing partner Tenacity Europe

marco@tenacity.nl
+31 6 5162 3518

Joost Meijlink

Tenacity partner Netherlands, previously Commercial Director IBM and Canon Business Services

joost@tenacity.nl
+31 6 5264 9834

Ronald Luijckx

Tenacity partner Netherlands, previously COO Webhelp and Operational Director Start People

ronald@tenacity.nl
+31 6 2242 2333

Bas ter Heurne

Tenacity partner Nederland

bas@tenacity.nl

Shall we talk? We are happy to tell you more.

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Our services

Add structure

A framework alone is not sufficient for overview and clarity in your team. A solid working method provides control and makes your team effective.
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Developing competencies

Account management is a 50% method and a 50% skill. You want customers to be in absolutely competent hands and customers to appreciate them.
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Improve results

There is an effective method for every result. Account management can be the engine of profitable growth in any organization.
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Clients for Life®

Organization process for profitable growth

Clients for life is the world's best practice to retain strategically important customers. Many of our clients use this process to protect and grow their annual profit.The Clients for Life process regulates the roles and responsibilities of executive management, sales, operations and account management.
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Value Based Partnerships

Best practices for building partnerships

Value-Based Partnerships is a compact process that focuses on what account managers need to do to be successful. By "compact," we mean that the process includes only what is absolutely necessary—no more, no less. Over the past 35 years, we have worked with our customers to develop the absolute best practices. The process is effective, and the tools are very pleasant to work with. By "compact," we also mean that your team can start working together successfully within just 6 months!
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FreshEyes® Reviews

Unfiltered insight into what customers really think

Learn what your customer expects and never miss an opportunity again! Personal conversations with all decision-makers. No guiding questions, just an open dialogue. The interview true decision-makers would like to participate in. Verbatim conversation reports with unfiltered information. We’ve been doing this for 35 years, so we know exactly what to ask. We know how to get your organization moving.
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History

Tenacity is van origine een Amerikaans bedrijf. Tenacity betekent “vasthoudendheid”. Deze naam geeft precies weergeeft waar Tenacity in 1986 voor is opgericht, namelijk managed service bedrijven helpen bij het vasthouden van hun allergrootste klanten. Alle inzichten, instrumenten en werkwijzen die wij bij onze opdrachtgevers implementeren, zijn allemaal ontstaan vanaf de bron: klanten. De duizenden interviews die we wereldwijd hebben gedaan bij de klanten van onze klanten geven ons perfect inzicht in hun beweegredenen om hun leveranciers te kiezen of te ontslaan.

Nu, meer dan 35 jaar, is onze dienstverlening veel breder geworden. We ontwikkelen excellente accountmanagement-processen voor en met onze opdrachtgevers. Daardoor ontstaat grip voor managers en succes voor accountmanagers. Hieruit volgen winstgevende klanten voor het leven en winstgevende groei voor onze opdrachtgevers.

Wat de klanten van al onze opdrachtgevers wereldwijd zeggen is nog steeds de bron van onze kennis voor het ontwikkelen van onze oplossingen, producten en diensten. Laten we eens kennismaken, we delen onze ervaringen met veel plezier.

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What our customers say...

Johan StellingerwerfManaging Director Sodexo Altys
You can lose customers while having high customer satisfaction. Clients for Life gives the word 'value' a whole new meaning. Now I look at the relationship from the perspective of what relevant added value you can provide from your organization instead of from your product or service. This means that I shape the relationship with my customers in a different way. Very inspiring.
André MeijerGeneral Manager Volkerwessel Telecom
If you think it's all about customer satisfaction, you're in for a surprise. Tenacity shows how your key accounts view your organization and provides guidance on how you can lead your organization to higher customer retention.
René NijkampGeneral manager Sales & Industry Management Start People
Clients for Life helps achieve our goal: 100% of our clients choose Start People every time based on the value they experience in the collaboration. Do you have the same ambition? Then I highly recommend this book. Then you can also read why we believe this goal starts with consciously choosing customers who are a good fit for us.
Michiel HillebrandChief Operating Officer Leviy
Tenacity has helped us with a strategy to remain relevant to our customers over the long term. The Account Plan Canvas is a great instrument in this regard.

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