Services

We guide you to a perfectly functioning commercial organization

Clients for Life®

Organization process for profitable growth

Clients for life is the world's best practice to retain strategically important customers. Many of our clients use this process to protect and grow their annual profit.The Clients for Life process regulates the roles and responsibilities of executive management, sales, operations and account management.

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Value Based Partnerships

Best practices for building partnerships

Value-Based Partnerships is a compact process that focuses on what account managers need to do to be successful. By "compact," we mean that the process includes only what is absolutely necessary—no more, no less. Over the past 35 years, we have worked with our customers to develop the absolute best practices. The process is effective, and the tools are very pleasant to work with. By "compact," we also mean that your team can start working together successfully within just 6 months!

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FreshEyes® Reviews

Unfiltered insight into what customers really think

Learn what your customer expects and never miss an opportunity again! Personal conversations with all decision-makers. No guiding questions, just an open dialogue. The interview true decision-makers would like to participate in. Verbatim conversation reports with unfiltered information. We’ve been doing this for 35 years, so we know exactly what to ask. We know how to get your organization moving.

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Successful methods that can be implemented immediately

Je wilt structuur, overzicht en een duidelijke werkwijze voor je team. Succes is niet toevallig, maar het gevolg van de beste werkwijze. Onze werkwijzen brengen die structuur en maken accountmanagers proactief.

You have control over what happens, even if you are not there.

Choose a proven method. Your team will quickly embrace it and you have the assurance that your team is doing the right things with great effectiveness. That gives you peace of mind.

Why our solutions work

Meer dan €23 miljard aan klant-contracten wereldwijd wordt beschermd met onze processen. En veel van onze klanten weten hun winst met meer dan 20% te verbeteren. Dat is een geweldig resultaat, niet? Waarom zijn onze oplossingen zo effectief?

Resultaten zijn het gevolg van gedrag. Duurzaam goede resultaten zijn het gevolg van een werkwijze. Een werkwijze maakt duidelijk WAT er essentieel is en HOE deze essentiële taken het best kunnen worden uitgevoerd. Als die werkwijze structureel is, zijn de resultaten dat ook.

Tenacity heeft tools, instumenten en deelprocessen die zijn gebaseerd op inzichten en best practices uit meer dan 35 jaar praktijkervaring.

De oplossingen van Tenacity zorgen voor een optimale samenwerking tussen commerciële, operationele en management rollen. Zo doet iedereen wat resultaat brengt op de meest effectieve wijze. Wij helpen consensus over de uitdaging te bereiken, doen voorstellen, helpen keuzes maken, implementeren, trainen, coachen en borgen. Tot het optimaal werkt.

What our customers say...

You can lose customers while having high customer satisfaction. Clients for Life gives the word 'value' a whole new meaning. Now I look at the relationship from the perspective of what relevant added value you can provide from your organization instead of from your product or service. This means that I shape the relationship with my customers in a different way. Very inspiring.

If you think it's all about customer satisfaction, you're in for a surprise. Tenacity shows how your key accounts view your organization and provides guidance on how you can lead your organization to higher customer retention.

Clients for Life helps achieve our goal: 100% of our clients choose Start People every time based on the value they experience in the collaboration. Do you have the same ambition? Then I highly recommend this book. Then you can also read why we believe this goal starts with consciously choosing customers who are a good fit for us.

Tenacity has helped us with a strategy to remain relevant to our customers over the long term. The Account Plan Canvas is a great instrument in this regard.