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Clients for Life®

Organization process for profitable growth

Clients for life is the world's best practice to retain strategically important customers. Many of our clients use this process to protect and grow their annual profit.The Clients for Life process regulates the roles and responsibilities of executive management, sales, operations and account management.
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Value Based Partnerships

Best practices for building partnerships

Value-Based Partnerships is a compact process that focuses on what account managers need to do to be successful. By "compact," we mean that the process includes only what is absolutely necessary—no more, no less. Over the past 35 years, we have worked with our customers to develop the absolute best practices. The process is effective, and the tools are very pleasant to work with. By "compact," we also mean that your team can start working together successfully within just 6 months!
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FreshEyes® Reviews

Unfiltered insight into what customers really think

Learn what your customer expects and never miss an opportunity again! Personal conversations with all decision-makers. No guiding questions, just an open dialogue. The interview true decision-makers would like to participate in. Verbatim conversation reports with unfiltered information. We’ve been doing this for 35 years, so we know exactly what to ask. We know how to get your organization moving.
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Successful methods that can be implemented immediately

Je wilt structuur, overzicht en een duidelijke werkwijze voor je team. Succes is niet toevallig, maar het gevolg van de beste werkwijze. Onze werkwijzen brengen die structuur en maken accountmanagers proactief.

You have control over what happens, even if you are not there.

Choose a proven method. Your team will quickly embrace it and you have the assurance that your team is doing the right things with great effectiveness. That gives you peace of mind.

Why our solutions work

More than €23 billion in customer contracts worldwide are protected with our processes. For many of our customers, annual profits in total increased by more than €100 million! A fabulous achievement don't you think?

Results arise from your working method. A working method makes it clear WHAT is essential and HOW and what is the best possible way to perform these essential tasks. If the method is strongly embedded, the results will follow automatically.

These Tenacity working methods are based on insights and best practices from more than 35 years of practical experience.

Tenacity's solutions ensure optimal collaboration between commercial, operational and executive roles. Everyone knows what to do in order to achieve exceptional results in the most effective way. We help you gain insight and make choices. After this we will train, coach and safeguard them until it works perfectly.

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What our customers say...

Johan StellingerwerfManaging Director Sodexo Altys
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You can lose customers while having high customer satisfaction. Clients for Life gives the word 'value' a whole new meaning. Now I look at the relationship from the perspective of what relevant added value you can provide from your organization instead of from your product or service. This means that I shape the relationship with my customers in a different way. Very inspiring.
André MeijerGeneral Manager Volkerwessel Telecom
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If you think it's all about customer satisfaction, you're in for a surprise. Tenacity shows how your key accounts view your organization and provides guidance on how you can lead your organization to higher customer retention.
René NijkampGeneral manager Sales & Industry Management Start People
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Clients for Life helps achieve our goal: 100% of our clients choose Start People every time based on the value they experience in the collaboration. Do you have the same ambition? Then I highly recommend this book. Then you can also read why we believe this goal starts with consciously choosing customers who are a good fit for us.
Michiel HillebrandChief Operating Officer Leviy
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Tenacity has helped us with a strategy to remain relevant to our customers over the long term. The Account Plan Canvas is a great instrument in this regard.
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