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How to improve your profit without cutting costs or working harder
As the economy becomes more challenging, many organizations automatically switch into “saving mode.” Understandably so: uncertainty makes us want to hold on to what we have. And yet the real opportunity lies...

The account manager as a value orchestrator
Selling persuades; account management builds. Discover why the difference between these roles is crucial for lasting customer relationships.

The taste of a good complaint
I ended up in a promising new restaurant in Antwerp with a client. It was spacious and tidy, with a relaxed atmosphere. “Upper-class Antwerp,” Philip called it. No...

Why satisfied customers still leave (and how to prevent it)
You do what you agreed. Your customer gives you a solid 8 or 9 and says they are satisfied. Everything seems to be running smoothly. Until suddenly...

From relationship management to strategic conversation: how G4S and Tenacity build lasting customer relationships
G4S operates worldwide in security solutions. In the Netherlands, the company helps organizations create a safe working environment, with services ranging from site security and mobile surveillance to...

From spreadsheets to impact: how Joost builds customer relationships
Seven years ago, I closed the door on corporate life. No more endless spreadsheets, no more meetings about customers without being at the table myself.

Win every day: make customer retention a daily habit
Learn how Tenacity’s Clients for Life® process helps organizations embed customer retention in their culture.

Start the contract right or don’t start it!
Successful customer relationships start with clear expectations. Discover how a Transition Meeting lays the foundation for strong collaboration.

The 3 pillars that take your account management to the next level
Effective account management is not a rigidly mapped-out path. It requires adaptability, insight and perseverance. At Tenacity, we know that successful account management (and customer success management) rests on three essential...
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