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Stories, insights and practical experience about customer value, commercial collaboration, AI and building winning organizations.
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The latest insights, with the newest blogs first.
The insight that changed my commercial frustrations forever
Discover why even smart account managers fail. This fundamental insight helps you improve retention, upsell and customer satisfaction sustainably.
We don’t see things as they are: how perception determines everything
Do you know what your customers really expect? And how to stay within the goalposts?
⚽️ Customer expectations determine your success! 🏆
Do you know what your customers really expect? And how to stay within the goalposts?
The 80/20 principle. How brilliantly simple it can be.
80% of your revenue comes from 20% of your customers. But do you spend 80% of your time on them? Often not. And that is exactly where things go wrong. Focus on the customers who really matter, and discover how the 80/20 principle can grow your business.
🚨 Customer satisfaction ≠ customer retention! 🚨
Satisfied customers can still leave. How do you prevent churn and make customer retention your strength? 💡
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