Value Based Partnerships

A particularly successful method for account management teams.

Management result

Business result

Can be implemented immediately.

What is Value Based Partnerships?

Value-Based Partnerships is a compact process that focuses on what account managers need to do to be successful.

By "compact," we mean that the process includes only what is absolutely necessary—no more, no less. Over the past 35 years, we have worked with our customers to develop the absolute best practices. The process is effective, and the tools are very pleasant to work with.

By "compact," we also mean that your team can start working together successfully within just 6 months!

Why does it work?

Because you, as a business partner, are no longer interchangeable!

You become interchangeable when a customer experiences the same value as everyone else. On the other hand, a customer wants to enter into a partnership when the decision-makers feel they are receiving value that they believe cannot be found anywhere else.

Account managers are often primarily focused on operational tasks. As a result, the value that the customer experiences remains at a basic level, which the customer can get elsewhere.

By implementing Value-Based Partnerships, your team will spend more time on the things that truly ensure results.

Relationships are developed at the right level, ensuring that relevant value is delivered to these stakeholders.

The parts

One process with only four steps. But every step is designed for optimal ease of use and maximum effectiveness. It is a process that is valuable for everyone. For the account manager, the manager and the customer.

- a visual stakeholder analysis

- an effective protocol for client meetings to talk about business value

- a visual account plan on a page (one pager )

- a strong management process to monitor and coach your team

Value Based Partnerships is an easy-to-implement process with best practices for every step.

As a manager you do what is expected of you; you lead the organization with a proven method and visible results

Implementation for one team

Up to 10 account managers

In 6 months the process has been implemented, your team is trained and enthusiastic and the first results are visible.

We not only train, we also take on the roles of project manager, coach and consultant. When the process has been implemented, your team will function at the right level and as a manager you can coach very specifically process and content, so that you are needed much less by the customer himself.

€ 24.500,-

Return on investment

Because we have optimized this process over the years, it’s a matter of plug-and-play. This keeps costs low and results high. For less than €25K, your entire team will operate at the right level, and your organization will be able to continue Value-Based Partnerships independently. This investment pays for itself within a year through the results and continues to provide returns for many years to come. This amount includes all preparation, materials, use of tools, training, and all other hours. With this investment, your account management will be optimally organized with best practices and the latest insights!

Shall we talk? We are happy to tell you more.

Schedule a free demo and ask any questions you may have.

Or order these books

What your clients won't tell you....

These books introduce you to the philosophy and tools of the Clients for Life® client retention process, which leading organizations in the managed services world use to manage and protect their strategic accounts against competition. Pragmatic, structured and proven effective.

Functional Pathways

Fitzgerald

Specialty Care

FreshEyes Reviews

Learn what your customer expects and never miss an opportunity again! Personal conversations with all decision-makers. No guiding questions, just an open dialogue. The interview true decision-makers would like to participate in. Verbatim conversation reports with unfiltered information. We’ve been doing this for 35 years, so we know exactly what to ask. We know how to get your organization moving.

We then use the outcomes of these interviews to move your organization forward, both strategically and at the account level

It doesn’t matter whether you agree with the insights shared by the customer or not, because future decisions will only be based on their perception, not yours.

FreshEyes Reviews are not for small customers, but for those customers you can't afford to lose. We've been doing this for 35 years, so we know exactly what to ask. A Fresh Review is a very strong instrument that directs and guides you to service improvements and additional sales opportunities.

What our customers say...

You can lose customers while having high customer satisfaction. Clients for Life gives the word 'value' a whole new meaning. Now I look at the relationship from the perspective of what relevant added value you can provide from your organization instead of from your product or service. This means that I shape the relationship with my customers in a different way. Very inspiring.

If you think it's all about customer satisfaction, you're in for a surprise. Tenacity shows how your key accounts view your organization and provides guidance on how you can lead your organization to higher customer retention.

Clients for Life helps achieve our goal: 100% of our clients choose Start People every time based on the value they experience in the collaboration. Do you have the same ambition? Then I highly recommend this book. Then you can also read why we believe this goal starts with consciously choosing customers who are a good fit for us.

Tenacity has helped us with a strategy to remain relevant to our customers over the long term. The Account Plan Canvas is a great instrument in this regard.