Clients for Life®
The process for profitable customers for life
Method to be implemented immediately. Proven high profitable growth.
Organizational competence
Achieve structural results such as contract profitability, customer retention and value for your clients should be an organizational competency and not dependent on individual capabilities alone.
The Clients for Life method includes all the instruments an organization needs to manage strategically important contracts. From protocols strategic decision making instruments to operational instructions for the day to day management of strategic accounts.
What is Clients for Life?
Clients for Life is a unique management process to manage your most important clients.. It has been specifically developed to manage large service contracts. All components are detailed written out in manuals and other instruments or tooling.
In order for an organization to perform effectively on a structural basis, best practices are needed for the essential tasks. And that's exactly what Clients for Life is, best practices that describe HOW the essential tasks should be performed.
Would you like to put it to the test? Let us do some reviews on lost customers and/or lost deals. We will immediately show you what can be improved.
Some Clients for Life components
Right Clients Right Terms workshop
Stakeholder analysis and transition protocol
Customer workshops by account managers
FreshEyes Reviews
Team Account Retention Planning
Hire Tenacity or get your own license
Major clients are often at the heart of your organization. You simply can't afford to lose them. That's why your account management organization should be focussed on achieving mutual benefit, for both your customer and your team.
The Clients for Life process is the best practice for service providers. Even the largest companies in the world indicate that they could never have imagined how much better essential tasks could be performed.. Clients for Life includes an account management process and the tools to continuously improve outcomes.
The choice is yours, you either bring the entire process in-house with a license or you hire Tenacity for support to keep the clients you cannot afford to lose. An expectation session for example is a very valuable workshop with your client's decision makers to agree on their expectations in the collaboration. This workshop leads to an even stronger understanding and business partnership. Ask us about it!
Method, not just a way of thinking
Our working methods (Clients for Life and Value-Based Partnerships) are unique. They organize not only the why and the what, but also the how of achieving something. This makes them stand out. These operational instructions are what differentiate a method from just a way of thinking. A framework that only describes what and why you should do something is not sufficiently effective. It provides direction but does not help account managers with flawless execution. As a result, it doesn’t lead to consistently high results. By structuring your team to work effectively and independently, you provide them with the best approach to carrying out the most important tasks.
We have been developing genuine products and best practices for account managers for over 35 years, and we bring these together into working methods for service providers that can be implemented immediately.
The results
- Profitable contracts
- The highest customer retention in the market
- A process that creates confidence among new customers
- The best references in the market
- Lower organizational costs
- Real partnerships with customers
- More private awards of contracts
- Profitable growth of the organization
Shall we talk? We are happy to tell you more.
Functional Pathways
Fitzgerald
Specialty Care
FreshEyes Reviews
Learn what your customer expects and never miss an opportunity again! Personal conversations with all decision-makers. No guiding questions, just an open dialogue. The interview true decision-makers would like to participate in. Verbatim conversation reports with unfiltered information. We’ve been doing this for 35 years, so we know exactly what to ask. We know how to get your organization moving.
We then use the outcomes of these interviews to move your organization forward, both strategically and at the account level
It doesn’t matter whether you agree with the insights shared by the customer or not, because future decisions will only be based on their perception, not yours.
FreshEyes Reviews are not for small customers, but for those customers you can't afford to lose. We've been doing this for 35 years, so we know exactly what to ask. A Fresh Review is a very strong instrument that directs and guides you to service improvements and additional sales opportunities.
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