Less friction in your commercial process. More value in the relationship.
Tenacity helps commercial leaders identify and resolve friction in the commercial process and the collaboration with Operations, using best practices and tools that help people work together more effectively.
Everyone works hard. Yet friction arises in the commercial process.
Friction leads to frustration, mistakes and disappointments. It requires intervention and repair, with additional costs as a result.
Key questions
What does the customer expect to achieve in the relationship?
How does the customer measure progress?
Can we realize these expectations on commercially attractive terms?
Does everyone involved give the same answer to these questions?

A relay race is only as strong as the handover.
A good process makes clear what information is needed when, who takes responsibility and how Sales, Account Management and Operations act together.
Does everyone have the information they need?
Make relevant customer information available when people need it.
Does everyone think from the same customer perspective?
Make sure Sales, Account Management and Operations share the same view of the customer, expectations, risks and opportunities.
Does everyone do what needs to be done, in the right way?
Support people with clear routines, tools and agreements that help them act consistently.
Less noise. More control.
More value for the customer.
The result: less friction in handovers and collaboration, clearer agreements and more consistent action towards the customer.
Plan a conversation →