{"id":2221,"date":"2026-10-13T11:39:39","date_gmt":"2026-10-13T09:39:39","guid":{"rendered":"https:\/\/tenacity.nl\/?page_id=2221"},"modified":"2026-10-13T14:27:12","modified_gmt":"2026-10-13T12:27:12","slug":"commercieel-proces","status":"publish","type":"page","link":"https:\/\/tenacity.nl\/en\/commercieel-proces\/","title":{"rendered":"Commercial process"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2221\" class=\"elementor elementor-2221\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6297223 e-flex e-con-boxed e-con e-parent\" data-id=\"6297223\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6d38a elementor-widget elementor-widget-html\" data-id=\"0a6d38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>:root{--n:#1b2f44;--c:#2a9cd3;--g:#9dc347;--y:#f7b61d;--i:#eaf5f9;--k:#203246}.cp{font-family:'Baloo 2',Arial,sans-serif;color:var(--k);line-height:1.35}.cp *{box-sizing:border-box}.cp .w{max-width:1180px;margin:auto;padding:0 38px}.cp h1,.cp h2,.cp h3{color:var(--n);font-weight:800}.cp h1{font-size:58px;line-height:1.02;margin:0 0 22px}.cp h2{font-size:46px;line-height:1.08;margin:0 0 20px}.cp h2 span{color:var(--c)}.cp .ey{color:var(--c);font-size:14px;letter-spacing:2px;font-weight:800;text-transform:uppercase}.cp .intro{background:var(--n);color:#fff;padding:78px 0}.cp .intro h1{color:#fff;max-width:850px}.cp .intro h1 span{color:var(--c)}.cp .intro p{font-size:23px;max-width:800px}.cp .problem{background:#f7fafb;padding:86px 0}.cp .grid{display:grid;grid-template-columns:0.9fr 1.1fr;gap:64px;align-items:center}.cp .problem p{font-size:21px}.cp .signal-photo{display:block;width:100%;max-width:760px;height:auto;margin:30px auto 34px;border-radius:22px}.cp .q{background:var(--i);border-left:8px solid var(--c);padding:30px 36px}.cp .q h3{color:#266577;font-size:29px;margin:0 0 15px}.cp .q p{color:#266577;font-size:20px;margin:12px 0}.cp .steps{background:var(--n);color:#fff;padding:86px 0}.cp .steps h2{color:#fff}.cp .steps>.w>p{font-size:21px;max-width:800px}.cp .cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:34px}.cp .card{background:#fff;color:var(--k);border-top:8px solid var(--c);border-radius:22px;padding:26px;min-height:330px}.cp .card:nth-child(2){border-color:var(--g)}.cp .card:nth-child(3){border-color:var(--y)}.cp .num{font-size:22px;font-weight:800;color:var(--c)}.cp .card:nth-child(2) .num{color:#759c28}.cp .card:nth-child(3) .num{color:#d69200}.cp .card h3{font-size:29px;margin:15px 0}.cp .card p{font-size:18px}.cp .result{text-align:center;padding:86px 0}.cp .result h2{max-width:760px;margin:0 auto 20px}.cp .btn{display:inline-block;background:var(--y);color:var(--n);padding:14px 26px;border-radius:28px;font-weight:800;box-shadow:0 7px 0 rgba(247,182,29,.2)}@media(max-width:800px){.cp .grid,.cp .cards{grid-template-columns:1fr}.cp h1{font-size:44px}.cp h2{font-size:37px}.cp .w{padding:0 22px}}<\/style><div class=\"cp\"><section class=\"intro\"><div class=\"w\"><div class=\"ey\">Voor commerci\u00eble leiders<\/div><h1 class=\"translation-block\">Less friction in your commercial process. More value in the relationship.<\/h1><p>Tenacity helps commercial leaders identify and resolve friction in the commercial process and the collaboration with Operations, using best practices and tools that help people work together more effectively.<\/p><\/div><\/section><section class=\"problem\"><div class=\"w grid\"><div><div class=\"ey\">Het signaal dat het anders kan<\/div><h2>Everyone works hard. Yet friction arises in the commercial process.<\/h2><p>Friction leads to frustration, mistakes and disappointments. It requires intervention and repair, with additional costs as a result.<\/p><\/div><div class=\"q\"><h3>Key questions<\/h3><p>What does the customer expect to achieve in the relationship?<\/p><p>How does the customer measure progress?<\/p><p>Can we realize these expectations on commercially attractive terms?<\/p><p>Does everyone involved give the same answer to these questions?<\/p><img decoding=\"async\" class=\"signal-photo\" src=\"https:\/\/tenacity.nl\/wp-content\/uploads\/2026\/10\/exec-2e6a1654-22a3-4c44-a14f-810d7201f23a.png\" alt=\"Een estafettestokje dat tijdens de overdracht valt\"><\/div><\/div><\/section><section class=\"steps\" id=\"proces\"><div class=\"w\"><div class=\"ey\" style=\"color:var(--g)\">Het commerci\u00eble proces<\/div><h2>A relay race is only as strong as <span>the handover.<\/span><\/h2><p>A good process makes clear what information is needed when, who takes responsibility and how Sales, Account Management and Operations act together.<\/p><div class=\"cards\"><div class=\"card\"><div class=\"num\">01 | DATA<\/div><h3>Does everyone have the information they need?<\/h3><p>Make relevant customer information available when people need it.<\/p><\/div><div class=\"card\"><div class=\"num\">02 | THINK<\/div><h3>Does everyone think from the same customer perspective?<\/h3><p>Make sure Sales, Account Management and Operations share the same view of the customer, expectations, risks and opportunities.<\/p><\/div><div class=\"card\"><div class=\"num\">03 | DO<\/div><h3>Does everyone do what needs to be done, in the right way?<\/h3><p>Support people with clear routines, tools and agreements that help them act consistently.<\/p><\/div><\/div><\/div><\/section><section class=\"result\"><div class=\"w\"><div class=\"ey\">THE RESULT<\/div><h2>Less noise. More control.<br><span>More value for the customer.<\/span><\/h2><p>The result: less friction in handovers and collaboration, clearer agreements and more consistent action towards the customer.<\/p><a class=\"btn\" href=\"https:\/\/bookings.cloud.microsoft\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Plan a conversation \u2192<\/a><\/div><\/section><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Voor commerci\u00eble leiders Minder frictie in je commerci\u00eble proces. Meer waarde in de samenwerking. Tenacity helpt commerci\u00eble leiders fricties in het commerci\u00eble proces en de samenwerking met Operations zichtbaar te maken en op te lossen, met best practices en tools die mensen helpen beter samen te werken. Het signaal dat het anders kan Iedereen werkt [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2221","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tenacity.nl\/en\/wp-json\/wp\/v2\/pages\/2221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenacity.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tenacity.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tenacity.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenacity.nl\/en\/wp-json\/wp\/v2\/comments?post=2221"}],"version-history":[{"count":0,"href":"https:\/\/tenacity.nl\/en\/wp-json\/wp\/v2\/pages\/2221\/revisions"}],"wp:attachment":[{"href":"https:\/\/tenacity.nl\/en\/wp-json\/wp\/v2\/media?parent=2221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}